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‘Best! No Need to Be Cheap If You Are . . .’ by Mike Hohnen

Copenhagen, Denmark (PRWEB) May 15, 2012

Mike Hohnen’s new book ‘Best! No Need to Be Cheap If You Are . . .’ opens with the concept that abundance has been the name of the game for a number of years now. Whether you look at toothpaste, hotels, or tomatoes, the consumer has become used to a plethora of choices. This situation was exacerbated by the economic downturn of 2008, which markedly decreased demand, as consumers began to make choices more carefully.

The traditional approach to this situation, Hohnen explains, is a deadly combination of cost-cutting, pink slips, discounts, and aggressive advertising. But this approach is self-defeating. What is needed, says Hohnen, is the counter-intuitive approach described in detail in this book.

“In a world with too much of everything, your only chance of survival is to achieve a position of monopoly, even though it will be temporary. You must have something that nobody else has, or you must be able to deliver your product or service in a way that is superior to what anyone else is doing – unless, that is, you can find a way to deliver whatever you do in such an efficient way that it prevents anyone else from taking you on, cost-wise,” Hohnen explains in his first chapter.

Fundamentally, then, your choice is either to be best or to be cheapest, and best is not only much harder for your competition to copy, but also generally a great deal more profitable.

Addressed to individual managers who work in all aspect of the service industry, this volume is aimed at helping them first, to understand how the industry has changed, and changed dramatically, over the past few years. With that basis, Hohnen explains why and describes how such managers can focus their efforts in order to stand out in the marketplace, while avoiding getting caught in the trap of unproductive and detrimental responses. Additionally, he explains how managers can get their people involved in the crucial task of turning customers into ambassadors, allowing word of mouth to work to their advantage.

Hohnen’s approach is rooted in the principles of the Service-Profit Chain described by Heskett, et al. in their book published by Harvard in the 1990′s and widely recognized as the foundational academic research on the subject. But the solid academic research behind the original work does not make it the most accessible or easiest to implement in a practical terms. Hohnen, however, with his hands-on experience and clear writing style, now makes it doable.

Hohnen’s strategies for empowering managers include anecdotes from real companies, specific tools, and steps for implementation. The book features clearly-drawn figures and apt quotations to help the reader grasp key concepts.

‘Best! – No Need to Be Cheap If You Are . . .’ is published in eBook format by eBookIt.com and is now available from popular online retailers, including Amazon.com, Barnesandnoble.com, and Apple’s iBookstore. Author Mike Hohnen is available for interviews

About Mike Hohnen

With many years of active, hands-on management experience in the hospitality industry to draw on, Hohnen now devotes his time to writing and delivering keynote presentations, workshops, and seminars for hospitality and service industry companies worldwide, helping them actually implement the ideas in this book.

About eBookIt.com

Since 2010, eBookIt.com (based in Sudbury, Massachusetts) has helped thousands of authors and publishers get their books converted to ebook format, and distributed to all the major ebook retailers, including Amazon.com, Barnesandnoble.com, Apple iBookstore, Kobo, Sony Readerstore, Ingram Digital, and Google eBookstore.

CONTACT:

Mike Hohnen

Mikehohnen(at)me(dot)com

http://www.mikehohnen.com

+45 26164666

Skype: Mhohnen

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Hear it Direct

Dallas/Plano, TX (PRWEB) May 13, 2012

Real estate professionals across the country are gearing up to listen to those who matter most in their industry – the people who want to buy and sell homes – at a unique, tell all forum, Hear It Direct in Dallas, Texas on May 21st. Unlike many other real estate professional workshops which focus on marketing, motivation and technology from leading industry speakers, Hear It Direct is designed to create the consumer as the keynote. Featuring panels of real home buyers and home sellers from throughout the United States, Hear It Direct aims to get to the crux of client needs – through open, unfiltered discussion – and discover how to really focus and best attend to the needs of consumers in today’s housing market. Hear It Direct’s concept reshapes the real estate business, creating a consumer centric, consumer driven approach to home buying and selling.

Creating a new view for agents is the goal and listening to consumer comments such as “I was more interested in my agent creating a brand for me NOT what their brand was” or “… If I get a response back, the agent often doesn’t know any more about the house than what I can find out myself” provide a true look at what needs improvement in the real estate industry. Agents and market forecasters can gain insight and learn how to create value and trust through attending this groundbreaking one-day experience. Through the use of technology and real people, attendees will actually hear and see hands-on ways to make a difference in their own business – to launch a path towards success through “hearing it direct.” Attendees will have the opportunity to not only listen and absorb, but also to ask questions in participatory discussion!

South Carolina Keller Williams agent J. Michael Manley found a new depth and understanding when he attended a Hear It Direct Conference sharing on his blog, “This wasn’t your typical real estate conference. Hear It Direct brought in consumers to tell us what they thought about our industry and the processes of buying and selling homes from the other side of the table. Listening to the panels it started to become clear that the younger people on the panel really had a mindset that is drastically different from what we have seen in past years.” He has taken what he learned and is using new ideas to gain trust and show more respect for his clients’ needs.

Developed by real estate leaders Sue Adler and Robert Hahn, Hear It Direct, was created to share a Consumer-Driven Real Estate Model and enhance the industry as a whole. Hear It Direct, Texas is the second in a series of events targeting throughout the United States dedicated to delivering the message of what real people are seeking in their real estate tools, from the agent they work with to the home search they conduct on their mobile devices. Tickets and an informative custom research report and DVD series recapping the event will be made available through the Hear It Direct website at http://www.hearitdirect.com/events/. To learn more about Hear It Direct, please contact 973.869.9357.

Attachments

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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grasshopper.com – This is a Pantless Knights tribute to our favorite entrepreneurs (who are all “new dorks”). It’s a spoof of Jay-Z and Alicia Keys’ “Empire State of Mind,” from the guys behind Grasshopper.com (thank you!). We made it because there’s a new type of dork that is cooler than ever. Look at tech entrepreneurs, hipsters, Computer Science Barbie – they’re all super popular new dorks! Don’t forget to rate, comment and subscribe! Get the FREE SONG in mp3 here seedwell.com or the Jerkin Remix in mp3 here: seedwell.com -beau, peter and david the pantless knights CREDITS: Created by Pantless Knights / Seedwell.com Produced by Beau Lewis & Peter Furia Camera by Peter Furia Line Produced by Kimi Milo Lyrics by Beau Lewis and Peter Furia Vocals by Paavo Steinkamp & Jacqueline Becker – youtube.com Starring Paavo Steinkamp & Alison Mei Lan Instrumental and Song Mix by Jeff Kite Special guest – TGIF Crew – youtube.com LYRICS: Now Im in the blogosphere, Now I’m in the twitterverse Fans get so immersed, But I’m a nerd forever I’m the new Zuckerberg, And since my website I been cookin dough like a chef servin killa-bytes Used to be the basement, Back at my mom’s place Buildin web traffic so that we could sell an ad space Make way for the, One man businesses Bail outs finished with, White collar criminals New sega genesis, Entrepreneur time Makin big plans, To dominate the online Yeah, I’m on YouTube, this is one man Sharin’ google revenue, With songs on my webcam Science is …
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InventHelp

PITTSBURGH, PA (PRWEB) May 02, 2012

InventHelp®, America’s largest invention submission company, announces that one of its clients, an inventor from California, has designed a communication device that could enable an occupant of a residence or commercial building to relay a request for emergency assistance. This invention is patented.

The “S A P B Unit” could provide an increased level of security in the event of an emergency by offering a more reliable means of obtaining emergency service. The device features a design that would enable the unit to work in the event of a power outage or during an interruption of phone service. Ideal for use in homes, schools, nursery schools and businesses, the S A P B Unit could provide users peace of mind.

The S A P B Unit would consist of an electronic device encased in a box-like housing. The device would measure four to five inches deep, six to eight inches wide and two and a half to three inches high. The unit would be producible from electronic circuitry and a molded plastic housing. A single panic/alarm button would be located in the center of the unit’s top panel. The button would feature a round shape and include a red cross on a white background. An A/C port would be built into the side of the unit to receive an A/C adapter from a main power source. The adapter would feature a six foot cord. The unit could automatically revert to battery operation if the main power source fails. In the event that the panic/alarm button is pressed, an antenna, protruding from one corner of the unit, would work to contact emergency personnel or a monitoring system. The S A P B Unit may be installed in discreet locations, and a satellite version could also be offered.

InventHelp® is attempting to submit the invention to companies for review. If substantial interest is expressed, the company will attempt to negotiate for a sale or royalties for the inventor. For more information, telephone Dept. 04-LIN-1306 at (800) 851-6030.    

Manufacturers interested in reviewing additional inventions and new product ideas can contact InventHelp’s marketing partner Intromark by filling out an online request to review new product ideas here.

# # #

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Brian Sowers, Senior Project Director at Applied Marketing Science

Waltham, MA (PRWEB) May 03, 2012

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Brian Sowers has joined the firm as a Senior Project Director working in both the Product & Process Innovation and Litigation Support practice areas of the company. With over 15 years of market research experience, Mr. Sowers consults on market research for legal cases involving trademark infringement, patent damages, among others and manages market research to support innovations in new product development.

Mr. Sowers has held a variety of positions on both the client side and the consulting side. He has extensive experience using a wide range of qualitative and quantitative techniques. Most recently, Mr. Sowers was a Senior Project Manager at the Forbes Consulting Group in which he oversaw a team of researchers and managed the design, execution, analysis, and interpretation of large scale domestic and international research projects for organizations across a variety of industries, including medical devices and pharmaceuticals, consumer packaged goods, and financial services. Before joining The Forbes Consulting Group, Brian was a Senior Analyst at Lockheed Martin where he was granted a Top Secret security clearance. He has also held market research positions with MCI WorldCom and Marketing Analysts Inc. (MAi)

“Brian has already excelled in his design and execution of some challenging market research projects, making him a strong contributor to both sides of our business,” said AMS President Robert Klein.

Mr. Sowers holds a B.A. in History from Roanoke College and an M.B.A. in Marketing from the University of Colorado.

About Applied Marketing Science

Applied Marketing Science is one of the leading product and process innovation consulting firms in the world, with proven methodologies for gathering Voice of the Customer (VOC), training and coaching clients in VOC methods, as well as idea generation and evaluation using state-of-the-art online tools. Furthermore, AMS provides survey research and rebuttals in many areas of litigation, such as trademark infringement, class certification, deceptive advertising, antitrust and other matters. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation. For more information, please visit http://www.ams-inc.com.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Las Vegas, NV (PRWEB) May 05, 2012

Online shopping leader MyReviewsNow.net is promoting the latest massage chairs from its affiliate partner Panasonic, a global leader in technology-advanced lifestyle solutions for individuals, health practitioners, businesses.

Panasonic’s new 2012 collection of massage chairs features the famous 3DMassage Chair, the Full Body Massage Chair, the Real Pro Ultra™ Collection of Massage Chairs, and more. All of Panasonic’s top quality massage chairs are backed by a full parts and labor warranty, and online shoppers can take advantage of payments and no interest for six months. In addition, many of the massage chairs in the new collection are available in trendy and stylish colors, including avocado, latte, classic black and more.

Plus, online shoppers who act quickly and purchase Panasonic’s famous Chinese Spinal Technique Massage Chair between April 29 and May 13, 2012 will save $ 350 off the regular price, and enjoy free shipping.

“MyReviewsNow.net is very excited to feature our valued affiliate partner Panasonic’s fantastic new collection of massage chairs,” commented Todd Maxwell of MyReviewsNow.net. “These massage chairs are truly out of this world! It’s like having your own personal massage therapist 24/7/365. They’re also great gift ideas, especially for aging parents and relatives who suffer with tired, achy bodies. And because the massage chairs are from Panasonic, online shoppers know that they’re getting top quality. It’s a brand they can proudly display in their home or office.”

Individuals, businesses, health practitioners or folks searching for great gift ideas can browse Panasonic’s new 2012 collection of massage chairs by visiting the Gifts for Occasions Portal at MyReviewsNow.net. Visitors to the virtual mall can also read and leave reviews to help other online shoppers make wise choices.

For more information or media inquiries, contact Lina Andrade at info@myreviewsnow.net. Press release issued by SEOChampion.com. About MyReviewsNow.net

A virtual mall of services, products and publications available online, MyReviewsNow.net is a business directory that sets itself apart from similar sites by offering both professional reviews and customer testimonials on the Internet’s hottest offerings in a fun, simple format that is easy for visitors to shop enjoy.

About SEO Champion

SEO Champion was started in 1999 and is owner operated by Michael Rotkin, SEO Specialist for over 17 years. Michael Rotkin’s goal for his clients is to “own” keyword placements for the top 3 slots organically, so that his clients can earn a higher return on investment from their advertising dollars. Rotkin realizes the value of SEO over Pay-Per-Click campaigns, where click-throughs are generally more expensive and harder to convert into sales. SEOChampion’s intense work ethic can be seen in daily and weekly reports that show progress through organic keyword gain. This effort is the reason his SEO firm has been able to build a loyal client base for many years. Learn more at http://seochampion.com/.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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The Perry South Beach

Myrtle Beach, SC (PRWEB) May 04, 2012

Interactivity Digital, a digital marketing conference to be held in South Beach, FL on May 15-16, 2013, has announced its venue.

The conference, hosted by rapidly-growing Myrtle Beach-based digital marketing agency Interactivity Marketing, will be held at The Perry in South Beach, Florida. One of the most stunning hotels in a location full of outstanding properties, The Perry exudes South Beach style and swank. Set directly on the beach in the heart of South Beach, The Perry offers guests an 18 story-tall rooftop pool and lounge overlooking the ocean, access to the modernly-equipped David Barton Gym and Spa, the largest private beach club in Miami, and sleek, modern, and comfortable rooms.

Interactivity Digital will cover many topics related to digital marketing including search engine optimization, pay-per-click marketing, social media, email marketing, conversion rate optimization, content marketing, and analytics. The event will be an intimate one, with only 125 tickets being sold.

Said Interactivity Marketing President Gary Henderson, “We want to keep Interactivity Digital as exclusive and intimate as possible. We have a great lineup of speakers and want attendees to be able to network with them as well as with each other. Our goal with this conference is to share and discuss ideas that will move the entire digital marketing industry forward.”

Tickets for Interactivity Digital are on sale now. Until June 1st, 2012, individuals interested in attending will receive a $ 100 discount on their ticket. Tickets include access to all conference sessions, meals and snacks for both days, and two open-bar VIP networking events.

Purchase your Interactivity Digital 2013 tickets here.

About Interactivity Marketing

Headquartered in Myrtle Beach, South Carolina, Interactivity Marketing is a fully-integrated digital advertising and marketing agency that provides branding, print, web design and development, search engine and social media marketing, and marketing strategy services to clients across the nation. Regarded as one of the fastest growing digital agencies in the southeast, Interactivity Marketing continues to win business and break new ground by implementing quantifiable, measurable, and innovative creative marketing solutions and strategies for its clients.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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San Francisco, CA (PRWEB) April 28, 2012

MyGiftBasketIdeas.com, an online destination for gift basket ideas, reaffirms its commitment to customers by ensuring its gift baskets delivered comply with a new ‘100% on-time guarantee.’

A company spokesperson said, “Our customers rely on us for swift and punctual delivery. When shoppers order a custom-made gift basket from us, we have a responsibility as delivery conduits to hit the mark on time. It is imperative for us to work extra hard to ensure that no special occasion is missed because of late delivery.”

“Over this popular spring-time period that includes Mother’s Day, we will continue to raise our already excellent delivery standards. Customers can safeguard quality control by indicating clearly when they order from us the exact date on which their gift basket should be delivered.”

Although gift baskets can be purchased from traditional bricks-and-mortar retailers, many feel that this is no substitute for the quality and element of surprise that comes with selecting a quality gift basket online for delivery.

The spokesperson commented, “MyGiftBasketIdeas.com provides a complete customer experience. From the level of inspiration our gift basket ideas provide, with our creative themes and thoughtful content, to our hassle-free delivery service.”

The spokesperson continued, “It is gratifying to order a gift basket for a loved one as a surprise and have it professionally delivered. This is often much more convenient that buying a bulky gift, sneaking it home and unsuccessfully trying to hide it from the recipient, especially if you live in the same house or work with them.”

“We are always brainstorming new, inventive and unique gift basket ideas. Most recently, we added a ‘movie –themed’ gift basket filled with popcorn, treats and all the other items that movie buffs love. We aim to keep those creative gift basket ideas coming to you, on time.”

For fun gift basket ideas go to http://www.mygiftbasketideas.com.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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